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Digital Media
Business & Technology - OLD Program
London, England
Dates: 1/19/17 - 5/21/17
Digital Media
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: BBM_5_DME
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Intro to Business (or equivalent)
DESCRIPTION
This unit which provides a practical introduction to key technologies, concepts and skills required by marketers and business managers in the digital age. The unit provides practical knowledge and application of digital and internet based channels, such as websites, mobile technologies and social networks, from a marketing perspective, as a research tool, an exposure tool, and as a customer contact and feedback vehicle, along with an understanding of data and data protection. This unit provides a set of transferable and practical skills that students will be able to use at university and throughout their careers, enabling them to understand the marketing and communications potential of new technologies and how to use them effectively to meet business goals.