Featured Programs
Experiential Learning Opportunities
Claim up to $500 in flight credits!
Get up to $500 in flight credits or grants toward study or internship programs abroad when you apply by March 15, 2025. See our Official Rules for full details.
Advertising and Promotion
Business & Technology - OLD Program
London, England
Dates: 1/19/17 - 5/21/17
Advertising and Promotion
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: BBM_6_APR
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Introduction to Marketing
DESCRIPTION
This unit is designed to educate students about the specialist role of advertising and promotion in the business world and to enable them to experience a simulated business assignment in as realistic a manner as is possible. The unit would prove a good introduction for those students wishing to work in the communication industry - such as within an advertising agency, PR company or for a media owner.