Risk and Health Communication - Period 5

Risk and health communication is often used to inform people about health risks and to motivate them to adopt "healthy behavior". In order to develop effective health campaigns and interventions, you ? as a communication scientist ? need knowledge about the factors that predict risk and health behavior, how you can influence these factors through communication, and how you can overcome potential obstacles you can encounter while persuading your audience. In this course we therefore discuss theory and research about predicting and changing risk and health behavior. In addition, we discuss the role of (social) media and technology in this context, and how campaign and intervention effects can be measured in practice.

Vrije Universiteit Amsterdam (VU Amsterdam) awards credits based on the ECTS system. Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course therefore, CEA's recommended credits are based on the ECTS credits assigned by VU Amsterdam. 1 ECTS equals 28 contact hours assigned by VU Amsterdam.