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Marketing II - Period 2
Business & Economics Program
Amsterdam, Netherlands
Dates: mid Aug 2025 - early Jul 2026
Marketing II - Period 2
OVERVIEW
CEA CAPA Partner Institution: Vrije Universiteit Amsterdam
Location: Amsterdam, Netherlands
Primary Subject Area: Marketing
Instruction in: English
Course Code: E_EBE2_MRKT2
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 84
Prerequisites: Marketing I
DESCRIPTION
This course introduces you to the most urgent basic concepts and theories about digital marketing, which are indispensable for understanding the behavior of consumers and organizations in an increasingly further digitized economic context.
Vrije Universiteit Amsterdam (VU Amsterdam) awards credits based on the ECTS system. Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course therefore, CEA's recommended credits are based on the ECTS credits assigned by VU Amsterdam. 1 ECTS equals 28 contact hours assigned by VU Amsterdam.
Vrije Universiteit Amsterdam (VU Amsterdam) awards credits based on the ECTS system. Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course therefore, CEA's recommended credits are based on the ECTS credits assigned by VU Amsterdam. 1 ECTS equals 28 contact hours assigned by VU Amsterdam.