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Creativity and Innovation
Summer in Amsterdam Program
Amsterdam, Netherlands
Dates: 7/1/23 - 7/15/23
Creativity and Innovation
OVERVIEW
CEA CAPA Partner Institution: Vrije Universiteit Amsterdam
Location: Amsterdam, Netherlands
Primary Subject Area: Business
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course will show students how they can make a real difference to the organization, to the market and to the business?s bottom line.
Innovation and creativity are the key drivers of success in many industries today. They fuel the uptake of new technologies, the development of products and services and the formulation of strategies to secure competitive advantage. Truly innovative ideas can create new markets and boost a firm?s value or even transform its entire business model. But how do you propagate a culture of innovation? How do you tell which creative ideas are right for an organization? And how do you manage them effectively?
By introducing new ways of perceiving, understanding and approaching these aspects of the business matrix, this course will show students how they can make a real difference to the organization, to the market and to the business?s bottom line.
By the end of the course, you will be able to:
- Understand the role of innovation from a marketing strategy perspective.
- Understand innovation processes and the role of creativity within them.
- Understand and apply the basics of design thinking.
- Identify, analyse and explain an effective, creative concept leading to an innovation success.
- Apply theoretical concepts, frameworks and models to cases, illustrations and examples.
- Understand individual and group creative processes.
- Form an innovative team and understand the challenges inherent to its management.
Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course. CEA's recommended credits are based on the contact hours assigned by Vrije Universiteit Amsterdam (VU Amsterdam): 15 contact hours equals 1 U.S. credit
Innovation and creativity are the key drivers of success in many industries today. They fuel the uptake of new technologies, the development of products and services and the formulation of strategies to secure competitive advantage. Truly innovative ideas can create new markets and boost a firm?s value or even transform its entire business model. But how do you propagate a culture of innovation? How do you tell which creative ideas are right for an organization? And how do you manage them effectively?
By introducing new ways of perceiving, understanding and approaching these aspects of the business matrix, this course will show students how they can make a real difference to the organization, to the market and to the business?s bottom line.
By the end of the course, you will be able to:
- Understand the role of innovation from a marketing strategy perspective.
- Understand innovation processes and the role of creativity within them.
- Understand and apply the basics of design thinking.
- Identify, analyse and explain an effective, creative concept leading to an innovation success.
- Apply theoretical concepts, frameworks and models to cases, illustrations and examples.
- Understand individual and group creative processes.
- Form an innovative team and understand the challenges inherent to its management.
Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course. CEA's recommended credits are based on the contact hours assigned by Vrije Universiteit Amsterdam (VU Amsterdam): 15 contact hours equals 1 U.S. credit