Coordinating Marketing Strategy & Operations Management

This module focuses on the coordination of marketing strategy and operations management. The first part of the course builds on concepts introduced in previous marketing courses with an indepth focus on a strategic perspective in the mid- to long-term in order to achieve sustainable competitive advantages. In the second part of the course we deal with tools and methods that convert a marketing strategy to operations that aim at meeting customer requirements while reducing costs. Particularly, we will focus on demand forecasting methods, inventory management systems and their associated costs. We finish the part by highlighting some concepts of quality management. Throughout the course, team management and presentation skills are further developed. The course is valuable for students who would like to pursue a career in strategic marketing, consulting or take a position in production or operations management in a manufacturing or distribution firm.