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Brand Management
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Instruction in: English
Course Code: 5370056EN
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
Teaches the development of corporate-identity programmes and their application according to the principal technical media. Iconic translation of identity as a designer object. Symbolic, structural, synergic and universal principles of companies and their identifying marks.
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