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Sport Marketing
Business, Design & Innovation Program
Barcelona, Spain
Dates: 9/4/24 - 12/21/24
Sport Marketing
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT333BCN
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: One 200 level or two 100 level courses in marketing, consumer behavior, or other relevant subject area
DESCRIPTION
This course will provide an overview of several facets of the sports marketing industry including: athlete representation/management, marketing of clients and events, industry structure, technology, strategy, and broadcasting. Students will analyze different theories and methods sport managers utilize for conducting relationships with consumers in sport environments. This course will cover sport consumer behavior, marketing research in the sport industry, marketing plan processes, promotional activities, advertising, and corporate sponsorship.